Header Text - Make Your Own WordPress Landing Page from the Blog: How To Create a Landing Page In WordPress

A professional WordPress website is critical for businesses and individuals, especially if you are using your site to generate leads or sales. Having an impactful landing page can be an asset for your online business. A great WordPress landing page can help capture visitors’ attention and encourage them to take the action you want them to. In this blog, we’ll walk you through how to create a landing page in WordPress and optimize it for maximum conversions. We’ll also look at how WordPress Hosting can improve user experience, and landing page design, helping your landing page stand out and get the results you are after.

What Is A Landing Page?

A landing page is a standalone web page that a user “lands” on after clicking through from an email, ad, or social media post. It is designed specifically to receive traffic from marketing campaigns to convert visitors into leads or customers.

Unlike your WordPress site’s homepage which gives a broad overview of the site’s content, landing pages are highly focused, usually minimalist in design, without additional menus or links that could divert visitors away from the intended goal.

Landing pages are designed to do one thing – turn visitors into customers or subscribers. They feature compelling headlines and value propositions, persuasive copy, and design highlighting the offer’s benefits and a prominent Call-To-Action (CTA). A well-designed landing page presents a clear, concise offer that’s easy for visitors to understand and act upon.

Landing pages can be powerful tools for focused marketing campaigns. By tailoring the content and message to a specific audience and their needs, you can significantly increase engagement.

Why Use WordPress for Landing Pages?

The biggest reason to use WordPress is its user-friendly interface and intuitive dashboard. It makes creating, managing, and updating landing pages easy, especially for WordPress beginners without needing extensive coding knowledge.

The massive range of paid and free WordPress themes, plugins, and page builders, allow you to create and customize almost any kind of landing page to align with your branding and messaging.

Beyond page building, WordPress integrates with various marketing and analytics tools. For example, email marketing plugins can capture visitor information and manage your mailing lists. CRM (Customer Relationship Management) platforms can connect to your landing pages for lead nurturing and automated marketing communication.

Additionally, tools like Google Analytics give you insights into how your landing pages are performing. This lets you refine them, maximize their effectiveness, and boost conversions.

Compared to standalone landing page builders or custom web development, creating landing pages in WordPress is a straightforward, cost-effective option, especially for small businesses.

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WordPress Hosting With Hosted.com

WordPress hosting for a website and its landing page can directly impact the performance, speed, and reliability of the site. Slow loading times can increase bounce rates, and negatively affect sales. With WordPress Hosting from Hosted.com pages will load quickly, reliably, and securely. Our servers have been specifically optimized and configured using the fastest web server technology available.

Our 99.9% Uptime Guarantee and geo-redundant servers will help keep your site and landing pages up and running. Especially during high-traffic periods and marketing campaigns.

Next, landing pages often collect sensitive user data, such as personal and financial information. All Hosted.com WordPress Hosting plans offer regular updates and backups, firewalls, anti-malware software, and a free SSL Certificate, to protect you and your users from potential threats.

As your marketing efforts grow and your landing pages receive more traffic, you can upgrade your WordPress Hosting plan quickly and easily to handle increased demand without compromising uptime. Just get in touch with our friendly Sales Team.

How To Create A Landing Page In WordPress

To create a landing page while building your WordPress website, you have several options, including using themes, built-in templates, or page builder plugins.

Here are the general steps on how to create a landing page with a WordPress theme.

  1. Log in to your WordPress dashboard.
  2. Go to “Pages”
  3. Click “Add New” from the left-hand menu.
  4. Enter a title for your landing page in the title field.

Once you have created the page you can begin customizing it.

Add headlines, highlight your value propositions, and write persuasive copy to convince visitors to act. Format the text (bold, italics, headings) for better readability.

Click the “Add Media” button to upload image and video content or choose from your media library. Insert the content strategically to enhance your landing page’s visual appeal.

Most WordPress themes offer pre-designed buttons. Use the “Insert/Edit Link” button in the editor to create clickable buttons or text links for CTAs.

Depending on your theme, you might have options to customize the layout. This could include changing the sidebar position or having a full-width template for maximum content space.

Many themes also come with pre-designed WordPress templates. These templates let you quickly set up a landing page by customizing the existing design and content sections. They also allow you more freedom when designing the page.

While WordPress themes with built-in landing page templates or page builder plugins, for example the Gutenberg Editor, offer more advanced customization options, you can create a basic landing page using your theme’s built-in features. This approach can be a good starting point, especially if you have an uncomplicated design in mind.

While using your theme’s built-in features can be a quick way to create a basic landing page, there are some limitations to consider:

Theme customization options may be limited, making it challenging to create unique and visually compelling landing page designs that stand out from the default theme styles. They also may not offer things like lead capture forms, exit-intent popups, countdown timers, or adding social proof.

Ensuring mobile responsiveness can be difficult with basic theme customization, as you may need to manually adjust the layout and styling for different devices. Without dedicated landing page features or tools, it can be difficult to optimize for conversions.

Using WordPress Landing Page Plugins

For more advanced landing page creation and customization in the WordPress CMS (Content Management System), there are dedicated landing page plugins. Plugins like Elementor offer an easy way to create landing pages or modify templates without coding knowledge. They often include features and tools including: 

  • Drag-and-Drop Editors: Many landing page plugins come with intuitive drag-and-drop functionality, allowing you to create layouts and designs quickly and easily.
  • Pre-made Templates: These plugins often include a vast library of pre-built landing page templates, saving you time and effort in designing from scratch. WordPress templates can be easily customized to match your branding and campaign goals.
  • Advanced Features: Most plugins typically offer advanced features like lead capture forms, pop-ups, countdown timers, and integration with email marketing tools.
  • Mobile Responsiveness: Plugins are usually designed to make your landing pages fully responsive and displayable on all devices, providing a consistent user experience across platforms.
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Creating a WordPress landing page with plugins follows similar steps. You may encounter a slightly different workflow depending on the one you choose, but here is a guide to the overall process:

  1. Install and Activate: Locate your desired plugin in the WordPress library, install it, and activate it for use on your website.
  2. Create Page: You typically have two options here: create a new page or edit an existing page and change it to a landing page.
  3. Choose a Template (Optional): If you don’t want to start from scratch, many plugins offer a library of pre-designed landing page templates. Choose one that aligns with your goals and modify it accordingly.
  4. Layout and Functionality: The main benefit of using plugins lies in their intuitive drag-and-drop interfaces. Use it to add and arrange elements like headers, images, videos, forms, and call-to-action buttons.
  5. Style and Design: Customize each element to match your branding and design preferences. You can adjust fonts, colors, layouts, and more to create a cohesive visual experience.
  6. Email Marketing (Optional): Many plugins integrate seamlessly with popular email marketing platforms. This lets you connect landing page forms to your email list for easy lead capture.
  7. Preview and Publish: Once you’re done creating your landing page, preview and test it on different devices. If you’re happy with everything hit “Publish” to make it live on your website.

Essential Elements Of A Landing Page

A well-designed landing page is more than just an addition to your website; it’s a sales tool that guides your visitors toward taking the action you want them to. To create a high-converting landing page, it’s crucial to incorporate several essential elements that work together to capture attention, communicate value, and compel visitors to engage with your offer.

Heading and Subheading

The headline is the first thing visitors will notice, and it should immediately grab their attention and communicate your primary value proposition. A compelling headline should be clear, concise, and relevant to your target audience’s pain points or desires. The subheading, which follows the headline, can provide additional context, and reinforce the main message.

Hero Image or Video

Visual elements play a critical role in capturing visitors’ attention and communicating your message effectively. An eye-catching hero image or video can instantly convey the essence of your offer and create an emotional connection with your audience. Choose visuals that are relevant, high-quality, and align with your brand’s aesthetic.

Benefit-Driven Content

The content on your landing page should focus on the benefits your product or service offers rather than just listing features. Use persuasive and benefit-driven language to clearly articulate how your offer can solve your target audience’s problems or fulfill their desires. Break down the content into easily digestible sections or bullet points for better readability.

Strong CTA

The call to action is the most important part of your landing page, as it prompts visitors to act, such as filling out a form, making a purchase, or signing up for your service. Your CTA should be prominent, clear, and compelling, using action verbs that create a sense of urgency. Place your CTA strategically and ensure it stands out visually from the rest of the page.

Social Proof

Social proof helps build trust and credibility with your audience. Including testimonials, reviews, or endorsements from satisfied customers or industry experts can significantly increase the perceived value of your offer and encourage visitors to act.

Easy-to-Use Forms

If your landing page includes a lead capture form, it should be well-designed, intuitive, and easy to complete. Keep the form concise, only requesting essential information. Make sure the form is visually appealing and prominently displayed, with clear field labels to guide visitors through the process.

Getting The Most Out Of Your Landing Page

Creating a compelling landing page goes beyond just having the essentials. It requires careful consideration of design, copywriting, and user experience to truly engage with your audience and drive conversions.

Compelling Headlines and Copy

Write clear, concise headlines, ideally under 20 words, that grab attention and highlight your core value proposition. Use power words and action verbs to spark emotions.

Write in a conversational tone that resonates with your target audience. Break down text into easily digestible sections with short paragraphs, bullet points, and subheadings. Incorporate social proof like testimonials and reviews. If necessary, address potential objections within the copy itself.

Use Visuals Effectively

Choose high-quality, relevant images or videos that complement your message. Use visuals to reinforce your value proposition or showcase your product or service. Consider infographics or data visualizations to present complex information clearly. Always make sure visual content is optimized for fast loading times and responsive design.

Focus and Clarity

Identify the primary objective of your landing page and ensure every element aligns with that goal. Avoid cluttered designs or unnecessary distractions that could confuse visitors. Use consistent branding, typography, and color schemes throughout the page. Guide visitors through a logical flow, from the headline all the way to the CTA

Create a Sense of Urgency

Create a sense of urgency with elements like countdown timers or limited time offers. Phrases like “limited availability” or “while supplies last” can trigger a fear of missing out (FOMO), encouraging prompt action.

Offering exclusive bonuses or discounts for acting quickly can incentivize visitors to take immediate action.

User-Centric Design:

A user-friendly landing page should have a clean, intuitive layout, clear navigation, legible fonts, and contrasting colors. Minimize scrolling by prioritizing the most important information at the top of the page. Always make sure that it is fully responsive and displays well on multiple devices and screen sizes.

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KEY TAKEAWAYS

  1. Unlike a traditional website page, a landing page is a focused, specific page designed to capture visitors’ attention and guide them toward a single conversion goal.
  2. Reliable WordPress hosting is essential for creating high-converting landing pages. With fast load times, security, and high uptime, Hosted.com can help your landing pages perform optimally, safely, and scale with your marketing.
  3. There are several ways to create a landing page in WordPress, such as using themes, pre-made templates, and plugins.
  4. The essential elements of a landing page are the heading, hero content, benefits, CTA, social proof, and data capture forms.
  5. To get the most out of a landing page write compelling copy, have engaging visuals with a user-centric design, a clear message, and create a sense of urgency.

FAQs

What are the key elements of a successful landing page?

The key elements of a successful landing page are compelling headlines and copy, engaging visual content, benefits not features, a strong call to action (CTA), and social proof.

How can landing pages improve website traffic and engagement?

Landing pages are designed to drive targeted traffic from marketing campaigns like ads, emails, or social media posts. By offering a focused, campaign-specific experience, landing pages can significantly improve website traffic and engagement.

What are some common mistakes to avoid when creating a WordPress landing page?

Common mistakes include cluttered designs, unclear value propositions, lack of compelling CTAs, slow load times, poor mobile optimization, and distracting navigation menus or links.

Why are landing pages important?

They focus attention on a single offer, increasing conversion rates compared to standard web pages.

Do I need a WordPress landing page builder plugin?

Not necessarily. WordPress allows for creating landing pages using your theme, but plugins offer additional features and pre-designed templates for easier customization.

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