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Domain pointing is often used in scenarios where an established website wishes to expand their online presence through additional pathways to discover their brand. They would then purchase multiple related or similar domain names, sometimes also using different TLDs and have them all redirect to their main website URL.
Irrespective of which domain name your visitors use, they will effortlessly land at the same destination. This is especially convenient for companies that have names that can be misspelled and register those spelling mistakes to ensure those visitors are not lost on the net.
Envision the potential of owning captivating domain names and TLDs that work with your brand ID that converge to the single URL of your website.