Website Builder has been provisioned to ensure that you can maximize your website’s SEO:

META INFORMATION:  The meta tags appear at the top of your website page in the HTML code, and are vitally important

• Go to “Settings” and select “Pages”
• Click on the “SEO” tab and specify the following
• “Title” – is the browser’s tab name for every page – and each page’s title must be a unique not more than 50-60 characters
• “Description” – is a brief mini paragraph about the page’s content not more than 150-160 characters
• “Keywords” are still used by some search engines, however Google doesn’t use them. However, adding them is a good way to keep track on the SEO for that page. Ensure that the keywords are separated by a comma
• “User-friendly URL” – the default value is the page name specified in the navigation, use it if you would prefer a custom URL path. 

CUSTOM META TAGS: 

• Go to “Settings” and select the “Meta information” tab
• Add the Custom meta tags that you want and click “Apply”.

PAGES: This will make your URL user-friendly:

• Under “Settings”
• Select “Pages” and select the “SEO” tab
• Add the page name in “User friendly URL”, separate the page name words with a hyphen and not a space – you can customize every page name apart from the Home Page.

TRACKING TOOLS:

Facebook Pixel – two options to add a Facebook pixel:

1. Using Analytics tab

• Go to “Settings”, select “Analytics”
• Paste the Facebook Pixel Tracking ID
• Click “Apply”

2. Using the Pages tab

• Go to “Settings”, select “Pages”
• Chose “Scripts” tab
• Paste the Facebook Pixel code in the “Before </head>” field
• Click “Apply”

Google Analytics

• “Settings”, select “Analytics”
• Insert Google Analytics Tracking ID
• Click “Apply”

Yandex Metrika

• “Settings”, select “Analytics”
• Insert Yandex Metrika Tracking ID
• Click “Apply”

Google Tag Manager

• Go to “Settings”, select “Pages”
• Chose “Scripts” tab
• Paste the Google Tag Manager code in the “Before </head>” field
• Click “Apply”

CONTENT:

• Titles and subtitles
• Alternative text for images, anchors for elements, etc.
• Links

Optimizing your website content for SEO

1. Use H1 Header and H2 & H3 for subtitles

• H1 Header is used for the page title and is important for search engines to track
• Each page can have only one H1 Header
• Try and use keywords or phrases in heading, but don’t overdo it.
• Select “Text” and on the top toolbar choose “Edit Text”
• Choose the heading type and complete
• Use H2 and H3 tags is for subsections within the content

2. Use Alternative Text for images

• Ensure that the image file name is correct and represents the image
• Remove all spaces between file name words and substitute with either a hyphen or an underscore
• Add image to your website page
• On right side toolbar complete the appropriate “Alternative Text”

3. Add Element names

• Add the Element that you want
• Scroll down to “Advanced” in right toolbar and add the “Anchor Name”.

4. Add Links

• Highlight text and press icon in main toolbar
• In “Link properties” choose type of link
• Click “Apply”.

5. Multilingual content

• After adding multiple languages to your website
• You can change the “Alternative Text” for images into each language
• And do the same with any Link properties, etc.

ROBOTS.TXT:

• Select the “Settings” icon and then select “Settings” from the drop down
• Click on the “robots.txt” tab
• Press enable robots.txt
• Insert the script and click “Apply”
• NOTE: This requires an understanding of coding, so please ask your developer for assistance.

.HTACCESS:  Hyper text Access is a configuration file on the server and should be used with utmost care. 

• Select the “Settings” icon and then select “Settings” from the drop down
• Click on the “Custom .htaccess” tab
• Press “Enable .htaccess”
• Insert the script and click “Apply”
• NOTE: Please ask your developer for assistance prior to editing this file.

SITEMAP: Website Builder will automatically generate your Sitemap once you have published your website.

• To find the link to your Sitemap
• Select the “Settings” icon and choose “Settings” from the drop down
• Click the “Analytics” tab
• The link is in the last text block under “Sitemap URL”

HTML:

• Select the “Settings” icon and choose “Settings” from the drop down
• Click the “Meta information” tab
• Add your Custom Meta Tags
• Click “Apply”
• For custom coding, ensure that your HTML code is neat, and optimized to the best of your ability 

SSL CERTIFICATE:  Hosted.com’s Website Builder automatically provides SSL certificates.

• They are automatically added
• The https:// URL prefix is ranked higher in organic search engine results than http://

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