Top 10 Digital Products To Sell In 2025 For Maximum Profit

With low start-up costs and overhead, along with almost unlimited earning potential and growing demand, digital products have become one of the best ways to earn passive income or even start a brand new career in 2025. Whether you’re looking to become your own boss, or just looking to start a side hustle, we’ll show you our top 10 digital products to sell, the best platforms to do so, and tips on creating your site using a Website Builder for maximum profit.

KEY TAKEAWAYS

• Selling digital products offers a highly scalable, low-cost business model with exceptional profit margins.
• The 10 most profitable products include courses, digital templates, apps, memberships, creative tools, AI, and more.
• A successful digital product business requires a high-quality product and proper marketing through various channels to build trust and boost sales.
• Creating an online store to sell your digital products is easy with Hosted.com®’s Website Builder and Web Hosting.

Why Selling Digital Products is a Good Idea

Before we get into why selling digital products can be a great way to earn extra income, here’s a quick definition.

A digital product, as you may have guessed, is a product or service that can be sold and distributed online. Unlike physical products, they don’t need to be manufactured, shipped, or stored and can be delivered instantly to a customer’s device.

These days, most people prefer instant, downloadable products (apart from physical products like food, clothing, shelter, etc.). This means that more small businesses and content creators than ever are seeing the benefits, and for good reason:

“Digital products generated over $2.5 trillion in annual value in 2025”, according to Emily Dean of Whop, July 1, 2025.

The digital goods market is also currently valued at $124.32 billion and is projected to reach $416.21 billion by 2030, growing at an average annual rate of 27.34%.

Also, if you’re looking to start an online business or get some extra income streams, here’s why it can be the answer you’ve been searching for.

Low Startup & Overhead Costs

The biggest stumbling blocks for many new businesses are start-up and overhead costs. When you sell digital goods, you don’t need to worry about finding materials, production, inventory, etc. Your only real investment is your knowledge and the time to create the product. Once the product is created, the cost to sell online is relatively low, as there’s nothing physical to store or ship.

Scalability

A physical product has finite stock levels, and until you earn more, you’re stuck. A digital product, on the other hand, can be sold an infinite number of times without any additional cost per unit. You create it once and earn money steadily, for as long as people purchase it. This means your business can scale up without the logistical headaches that are included with increasing production. 

Next, with an online store, your digital products for sale can be found and bought by anyone, anywhere in the world, at any time. You are not limited by your location, which dramatically expands your potential customer base.

High Profit Margins

We saved the best for last. Since there are no material or production costs, the profit margins on digital products can be high, often approaching 100%. The only costs you usually incur are payment processing and platform fees (if you use online marketplaces like Etsy). This allows you to keep a larger chunk of your revenue compared to physical goods.

According to Marguerita Cheng, CEO of Blue Ocean Global Wealth, “I think there are more prospects than ever for people to create passive income – from creating courses to writing e-Books to affiliate marketing and everything in between,” Investopedia, August 18, 2025

Our Top 10 Digital Products to Sell in 2025

The first step is deciding what you want to sell. Consider your skills, passion and expertise and how you can best use them. Instead of trying to create something for everyone, focus on a specific target market and a problem you can solve for them.  To give you an idea, below is our list of the 10 best digital product ideas for 2025 to get you in the game.

1: Online Courses

Online learning continues to grow, especially in niche areas such as AI tools, remote work productivity, and digital marketing. The global eLearning market is projected to reach an impressive $57.05 billion by 2031, growing at a rate of 12.6% annually from 2025.

Also, a study by the Research Institute of America suggests that “students retain 25% to 60% of what they learn, which is a stark increase from the 8% to 10% retention rate seen in traditional learning.” – Devlin Peck, January 3, 2025.

If you’re an expert in a subject, turn your knowledge into a detailed, engaging course. As there’s so much out there, ensure you choose a topic with high demand and give it a unique angle. The most successful educational content tends to be very specialized and practical.

2: eBooks

Thanks to their convenience, affordability, and easy access, eBooks remain a consistent favorite, because they are affordable, and offer instant access compared to their physical counterparts.

When looking at what kind of material to write about, think beyond traditional novels or short stories; however, if you’re a creative writer, go for it! Consider writing step-by-step guides, workbooks, or short tutorials for topics you’re an expert in. Regardless of the direction you choose, books in digital format are an easy-to-create, high-margin product, making them one of the most profitable digital products to sell.

3: Digital Templates

Digital templates are always in demand. They save people time and effort without having advanced graphic design skills. The most popular types include:

• Design templates, images, infographics, and content calendars for social media platforms.
• Planners and trackers for personal finance, goal setting, and general organization.
• Resumes, business plans, email templates, and presentation decks that offer a polished, professional look.

Tip:

Bundling related templates together can help you increase their value and boost sales.

4: Memberships and Exclusive Content

Selling memberships and exclusive content involves charging a subscription fee (monthly/annually) to provide access to premium content that is not available to the general public.

Membership sites can help build a relatively predictable income stream, as they retain customers rather than just new sales by providing a unique experience, rather than just a basic newsletter.

The membership model is an excellent way to cultivate a loyal following that provides a dependable income stream. Whether it’s podcasts, tutorials, behind-the-scenes videos, or early access to new products, it keeps people returning for more.

5: Stock Media: Photos, Video, Audio Files

If you have experience in photography, videography, or sound production, stock media can be a profitable avenue to explore.

Despite the increasing use of AI in this space, there’s a constant demand for human-made media content that connects with people. Businesses, content creators, and marketers are always looking for fresh images, video clips, and sound effects that can’t be found elsewhere. In addition to your website (more on that later), online marketplaces such as Shutterstock and Adobe Stock are great places to sell digital artwork.

6: Design Assets

Similar to stock media, many small business owners and brands are always looking for unique design elements for their websites, social media, and marketing materials to help them stand out.

If you’re a graphic designer, you can create and sell your digital items to meet this demand, for example:

• Custom website fonts.
• Brushes and texture packs.
• Illustration and vector sets.
• 3D models and mock-ups.

Platforms like Creative Market are perfect for showcasing and selling your work.

7: Software and Mobile Apps

Getting into the more technical side of things, the global mobile app market is expected to reach $585.70 billion in revenue in 2025, according to a report by Statista’s App Market Forecast.

While this isn’t for everyone, the potential for earning can be incredibly high. The key to success in this market is not only building a product, but solving a specific, high-value problem for a targeted audience, rather than a general-purpose one.

With current trends focusing on personalization, integration, and AI, apps and software will focus on solving specific problems. A good example is software that integrates with IoT (Internet of Things) devices, or uses AI for tasks such as content generation or data analysis. The possibilities for generating a revenue stream here are almost endless, from productivity apps to creative tools and everything in between.

For mobile apps, the most obvious places to sell are App Stores, and for software, you can sell directly through your website or on digital marketplaces.

According to a report by Jonathan Briskman, Mobile in-app purchase revenues hit $40 billion in just Q1 2025 (+11% YoY), while US digital ad spend reached $31 billion” – Sensor Tower, May 2025.

8: AI Prompt Engineering

The demand for prompt engineering is rapidly growing. For instance, people are willing to pay for well-written AI prompts that help them get more targeted results from ChatGPT, Midjourney, and Perplexity. If you are looking to explore this option, sell prompts that allow customers to generate specific types of content and media. To add extra value, you can create and bundle packs of prompts for generating marketing copy or digital art and even automate workflows for agentic AI tools.

9: Website Themes and Plugins

If you’re a web developer, creating custom WordPress themes or plugins that are easy to use can be a lucrative business model. The most popular types of themes and plugins are lightweight, mobile-optimized, and with no-code features. There’s also a growing demand for interactive features, 3D elements and animation, as well as extra customization options, so the more you can offer along these lines, the better.

10: Digital Services

While not a traditional type of digital product, packaging your expertise, technical skills, and knowledge into an online service is another easy way to earn extra income. Even though digital products to sell is the most popular side hustle, at 40%, it is followed by online freelance work at 30%.

This could be social media management, copywriting, graphic design, SEO (Search Engine Optimization), or content creation. The best part is that all of these can be done remotely. The difference here is that you’ll be “selling” yourself. This is where having a website with customer reviews on the landing page can make all the difference.

How to Start Selling Digital Products

Before we discuss the actual selling, let’s talk about the obvious: your product’s quality is everything. It will determine your reviews, reputation, and the success of your new digital product business.

• First and foremost, like selling anything, digital or otherwise, it should directly address a real need, want, or solve a pain point for your target audience.
• Focus on your design. Your product’s visual appeal is a major selling point. Invest time in creating a clean, professional, and user-friendly design.
• Don’t assume that your customers are aware of how to use your product (obviously, this depends on what it is). Include clear instructions or a tutorial video to ensure they have all the data they require from the outset. Also, ensure you include contact details (email address, phone, forms) for customer support.
• Having a great product is only half the battle; you need to tell people about it. Having a proper digital marketing strategy builds trust, shows your expertise, and attracts potential clients.
• If you have an email list, send a direct announcement about your new product. To encourage purchases, include a limited-time discount or free trial (if feasible) in your email campaign to create a sense of urgency.
• On social media, instead of just promoting your product, share valuable, niche-related content that links back to your website or blog posts. This approach builds trust with your audience and positions you as an expert, making people more likely to purchase from you when the time is right.
• Collaborating with influencers or other digital creators in your niche is a great way to expand your reach. Offer them a free copy of your product in exchange for a review, a shout-out on their social platforms, or a feature in their content. This allows you to tap into an established audience and build trust by leveraging their credibility.
• Another method, especially as your business grows, is to set up an affiliate marketing program. This is where you partner with others who promote your digital product on your behalf. In return, they earn a commission, turning customers and followers into a motivated sales team.

Setting Up an Online Store with Hosted.com®’s Website Builder

Now that you know the top digital products to sell in 2025, you need a place to show yours and get people buying.

Creating an online store or e-commerce platform is much easier than you think, provided you have the right tools. That’s where the Hosted.com® Website Builder comes in. It provides a user-friendly dashboard that lets you build a professional-looking site without spending a fortune on a web designer or learning how to code a site from scratch.

You receive over 200 professionally designed templates to get you started, combined with an intuitive dashboard and editor. All you need to do is select one that suits your products and drag and drop the widgets and content you need. You can create product pages, manage inventory, and process orders, all from a single dashboard. It’s that simple.

Our Website Builder provides a range of shopping carts, checkout, and integrated payment gateways for secure, easy transaction processing. You can easily add widgets for services like PayPal, Skrill, AliPay, and PaySera, to provide your customers with multiple checkout options that have all the necessary e-commerce functionality.

Whether you’re selling physical goods, digital products, or services, it is flexible enough to handle your needs. Combined with high-performance, secure Web Hosting and expert support, you’ll have everything you need to start selling sooner rather than later. This means you can focus on growing your business rather than dealing with the complexities of server management and backend maintenance.

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