13 Types Of Landing Pages And Where To Use Them

A landing page is a web page designed for a single, clear goal: to get visitors to take a specific action. That action could be signing up, making a purchase, or downloading a file. Unlike a homepage, it doesn’t have extra links or menus. It keeps the focus on one message, so people don’t get distracted. Many people create landing pages using a Website Builder because it makes the process faster and easier, even without coding skills. The goal of creating these pages is to turn clicks into conversions. That’s why every part of the page matters. This guide covers 13 types of landing pages and their appropriate uses. We’ll learn how each one works and what makes them successful.

KEY TAKEAWAYS

• Landing pages focus on one clear goal.
• Each type serves a different purpose.
• Choose the right type of landing page to fulfil your requirements.
• Ensure you follow best practices for creating a landing page to get the best results.

Why Different Types of Landing Pages Matter

When visitors click on an ad or link, they “land” on this page. That’s where the name comes from. A good landing page provides the right information, builds trust, and uses a strong call-to-action button to guide the visitor.

Not all landing pages are built the same way. Each one has a different job depending on what you’re trying to achieve. Some are designed to collect leads, some focus on sales, and others are intended to provide additional information. That’s why using the right type of landing page matters.

The design, layout, and content should match your goal. You also need to consider who is visiting your page and what they expect. Someone coming from a paid ad might need quick details and a simple form. Someone already familiar with your brand may want more depth before taking the next step.

Landing pages usually fall into three main groups. First, there are standalone pages, which don’t connect to your main website. These are great for focused campaigns. Then, there are microsites, which consist of a few linked pages with a single specific goal. Lastly, internal site pages reside within your main website and are still designed to drive action. Each type has its place, and choosing the right one helps you get better results.

13 Types of Landing Pages: When & How to Use Them

As we discussed earlier, each landing page serves a different purpose based on your goal. Below, we discuss various landing page types, their best uses, and how to build them correctly.

Click-through Landing Pages

These pages act as a middle step between an ad and the final conversion page. They’re made to entice visitors before sending them to a product or checkout page. The primary goal is to pique people’s interest enough to click again and move forward.

Use this type of page when you want visitors to learn a little more before asking them to make a purchase or sign up. It works well for early-stage campaigns where visitors require a straightforward message and a low-pressure introduction.

FEATURES:

• Clear headline.
• Short list of benefits.
• One strong call-to-action button.

TIP:

Avoid links that divert attention and ensure the main message is prominently displayed at the top, so visitors can see it immediately.

Lead Capture Page

These types of landing pages are designed to collect contact information, such as names and email addresses. The focus is on getting visitors to fill out a form in exchange for something valuable, like a free download or special offer.

Use this type of page when you’re trying to grow your email list, collect leads, or promote a gated offer. It works best when you have something helpful to give in return for their information.

FEATURES:

• Simple form.
• A reason to sign up.
• No extra navigation.

TIP:

Keep the form short and make your offer sound helpful and clear.

Long-form Sales Pages

These are in-depth landing pages designed to provide a detailed explanation of a product or service. They use a combination of text, visuals, and customer testimonials to help build trust and guide the visitor toward a decision.

They are ideal for complex offers or high-value products that require a thorough understanding before purchase. Use them when you’re selling something that requires a detailed explanation or demands a higher level of trust.

FEATURES:

• Lots of helpful text.
• Customer reviews or testimonials.
• Questions and answers.
• Images or videos.

TIP:

Use section breaks with CTA buttons and stay focused on one main message. Ensure the page isn’t too long and has a clear purpose.

Viral or Brand Awareness Pages

These types of landing pages are built to grab attention and encourage sharing. They often include fun, useful, or surprising content that people enjoy and want to share with others.

You can use these when you’re launching a campaign to raise awareness or create buzz around a product or brand. They work well for social media sharing or word-of-mouth traffic.

FEATURES:

• Fun or helpful content.
• Easy social sharing buttons (if your theme requires).
• Eye-catching visuals.

TIPS:

No matter what you’re sharing, whether it’s a video, a blog post, or a graphic, ensure it’s valuable and attention-worthy. Take time to learn about your audience. Use your data to determine what content will resonate with them and yield the best results.

Create content that’s fun to share and add buttons that make sharing quick and easy.

Microsite Pages

Microsites are small websites with a few linked pages. They’re created for a specific campaign, topic, or event and are kept separate from your main website.

You can use them when you want full control over a focused campaign. They’re helpful for event signups, product demos, or local promotions that require their own space and design.

FEATURES:

• A clear message across all pages.
• Custom domain or subdomain.
• Navigation that stays within the mini-site.

TIP:

Use keywords people search for, keep the message simple, and track results separately from your main site.

Product Pages

Product pages are designed to showcase a single product. They explain the features, benefits, and details that help someone decide to buy.

Use this type when promoting a single item or driving traffic to a specific product in your online store. It works best for e-commerce or direct-to-consumer sales.

FEATURES:

• Product benefits.
• Images or videos.
• Customer reviews.

TIP:

Focus on what makes the product special and allow customers to leave reviews to establish trust.

Home Page as a Landing Page

Sometimes your homepage can work as a landing page if it’s updated for a campaign. By removing extra links and focusing on the message, you can turn it into a goal-driven page. This works well when you don’t have the time or tools to make a new page. It’s also useful when you’re aiming for general awareness and want all traffic to be directed to one place.

FEATURES:

• Clear CTA.
• The message is placed at the top.
• Fewer links or distractions.

TIP:

Remove sidebars or menus that distract viewers and ensure the message aligns with your ad or campaign.

Pre-launch Pages

These types of landing pages are used before something new is about to go live. They give people a sneak peek and invite them to join a waitlist or sign up for updates. Use these when you want to build early excitement and collect leads before launch day. It’s a smart way to grow interest and gather contacts in advance.

FEATURES:

• Countdown timers.
• Eye-catching images.
• Email sign-up form.

TIP:

Make people feel they’re getting early access, and plan what happens after they sign up.

Lead Magnet Pages

Lead magnet pages offer something helpful for free in exchange for contact info. This could be a PDF, discount code, checklist, or other useful resource. These types of landing pages are used when you want to grow your audience and build trust. It’s one of the best ways to collect leads while giving something of value.

Remember, lead magnet landing pages are like lead capture landing pages, but there is a subtle difference, which lies mainly in the offer’s approach and focus, even though both aim to collect contact information.

FEATURES:

• An offer headline.
• List of what they will receive.
• Short form.

TIP:

Clearly state the value right away, keep the form concise, and promise to deliver quickly.

Referral Pages

Referral landing pages let current visitors invite others to join or try your product. These pages explain the reward system and how referrals work. You can use these when you want to turn happy visitors into brand ambassadors. It’s a cost-effective way to grow through word of mouth.

FEATURES:

• Simple message.
• Form to send invites.
• Info on what both people receive.

TIP:

Use friendly words and language, and ensure visitors know exactly how to earn their reward.

404 (Error) Landing Pages

These are helpful pages shown when a user lands on a broken or incorrect URL. Instead of showing a dead-end, they guide the user back to useful content. These types of landing pages are used to improve visitor experience and keep them on your site even if they have taken a wrong turn.

If you’re using cPanel Web Hosting, you can refer to the following Knowledge Base article to learn how to create custom error pages: How to Create a Custom Error Page in cPanel

FEATURES:

• Friendly message.
• Links to helpful pages.
• Search bar or button to return to the home page.

TIP:

Don’t make it boring, and help people get back on track quickly.

Thank-you Pages

Thank-you pages appear after someone completes an action, such as filling out a form or making a purchase. They let the user know what comes next. These are used to continue the conversation and offer more value. You can use them to suggest another product, ask for feedback, or invite the user to follow you.

FEATURES:

• A short “thank you” message.
• Explains what to expect next.
• Provides another CTA or offer.

TIP:

Use this chance to keep people engaged and offer a related product, discount, or an invitation to follow you.

Video Landing Pages

According to WSI World, people remember about 95% of a message when it’s delivered through video, while they recall only about 10% when reading the same message in text.

These types of landing pages use a video as their main content. The video shares the story, shows how something works, or explains your offer simply and visually. You can use this page type when you need to connect with people quickly.

It’s great for demos, walkthroughs, and storytelling, especially when your audience prefers watching over reading.

FEATURES:

• Short, clear video.
• Call-to-action button nearby.
• Simple text below the video.

TIP:

Place your main points early in the video and test different versions to determine which one works best.

Choose the Right Landing Page Type for a Campaign

Picking the right landing page starts with knowing your goal. Ask yourself:

• What do you want your visitors to do?
• Are you trying to build awareness, get leads, make a sale, or ask people to refer others?

Your goal shapes everything about the page, from the message to the design.

Next, consider your audience. Who are they, and what do they need to know before they act? A first-time visitor may require more information than someone already familiar with your brand. The better you understand your visitors, the easier it is to guide them in the right direction.

Also, find out how people are discovering your page. Are they coming from an ad, an email, or a search engine? Someone clicking on a paid ad may expect quick and direct information, while someone from a blog post may be looking to learn more first.

Now, ask what you want them to do next. Should they fill out a form, make a purchase, sign up for a trial, or share your content? Once you’re clear about the next step, you can build a landing page that makes it easy for them to follow through.

This table can help you make a decision faster. The key is to match your campaign’s purpose with the landing page that best suits that purpose.

Goal	Best Landing Page Type
Awareness	Brand awareness or viral page
Lead generation	Lead capture or lead magnet
Sales	Click-through or long-form sales page
Product Info	Product page or video page
Event Signup	Microsite or pre-launch page
Referrals	Referral page
Post-action	Thank-you page

Best Practices for All Types of Landing Pages

No matter what kind of landing page you’re creating, some rules always help. First, ensure the message on your page matches the ad or link that brought people there. If your ad promises a free guide, your landing page should lead with that same offer. This builds trust and keeps people from clicking away.

Keep your call-to-action (CTA) clear and focused on one goal. Don’t ask visitors to do too many things at once. A single, strong button with a clear message is more effective than multiple mixed messages.

Remove any elements that can distract visitors, such as menus, sidebars, or excessive links. The fewer options people have, the more likely they are to take the action you want.

Social proof (e.g., reviews, testimonials, or trust badges) can make a difference. When people see that others have acted, they feel more confident in doing the same.

Finally, test different parts of your page. Optimize content for better SEO by experimenting with different headlines, button colors, or images to determine which ones yield the best results. This is called A/B testing, and it’s a smart way to keep improving your page over time.

By following these tips and selecting the right page for your goal, you’ll have a better chance of converting visitors into leads, customers, or subscribers.

FAQS

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