
How can you choose the best Website Builder to make your listings come to life and produce leads? In this guide, we cover the key characteristics of the best real estate website builders, examine the leading platforms, and introduce you to effective tools to improve your online visibility and set your listings apart in this in-depth guide.
KEY TAKEAWAYS
- A polished website is essential for success in today’s real estate market. It helps agents showcase listings, generate leads, and build credibility.
- Key features for real estate website builders include property listings management, IDX/MLS integration, mobile responsiveness, SEO optimization, customizable templates, and lead generation tools.
- Top website builders like WordPress, Wix, Squarespace, Weebly, and Placester offer various flexibility, customization, and cost levels, depending on different real estate requirements.
- Tools to enhance listings include virtual tours, 3D home models, chatbots for lead generation, Google Maps, and video hosting.
- Considerations for choosing a builder include the size of your business, budget, customization needs, and future scalability.
- Selecting the right website builder is crucial for maximizing your online presence, improving lead generation, and closing deals.
Table of Contents
Significance Of Real Estate Websites In 2025
The real estate market is more digital now than it has ever been. Prospective buyers use their laptops or smartphones to compare listings, contact agents, and conduct online house searches. Over 97% of purchasers use the Internet as their main resource to find a new home, according to the National Association of Realtors.
As a result, developing a website that is both visually appealing and useful is essential to generating leads and expanding your company. This is because investing in a high-quality website increases real estate agents’ trust and fosters client trust.
A well-designed website with excellent listings, interesting material, and simple navigation establishes you as an industry leader. The question is: What tools impact website maintenance and can help you take your listings to the next level? And how can you select the best real estate website builder for your needs?
Real Estate Website Builders: Key Features To Look For
Beyond simply showcasing your listings, hosting a website for your real estate business acts as a central location for your business and an effective lead-generation tool. To ensure your website is built for success, you should prioritize certain qualities when assessing the best real estate website builders. These are:
1. Property Listing Management
Effectively managing real estate listings is essential. You should be able to update properties on your website, add new ones, and arrange listings according to price, location, or category. The site should include comprehensive descriptions, several excellent photos, virtual tours, and all pertinent information, including the property’s cost, size, and characteristics.

2. IDX/MLS Integration
IDX (Internet Data Exchange) connectivity is essential to automatically pull real estate listings from the Multiple Listing Service (MLS). By enabling your website to communicate with the MLS and present real-time updated listings, IDX ensures your website always displays the most recent available properties. Agents who wish to give prospective clients complete and current listings must have this capability.
3. Mobile Responsiveness
Mobile devices account for more than half of all real estate searches. Consequently, a mobile-responsive website is not merely good to have – it is imperative. Your real estate website should also function and appear flawlessly on tablets, smartphones, and desktop computers, giving users a seamless browsing experience.
4. SEO Optimization
To ensure prospective customers can find your website through Google and other search engines, search engine optimization, or SEO, is essential. Your website will rank higher for key search terms like “homes for sale in [city]” or “[city] real estate agent” if it is built with a strong SEO component. Look for platforms with integrated hosting SEO capabilities such as URL customization, meta tag optimization, and keyword optimization.
5. Customizable Templates for Real Estate
Real estate-specific pre-designed themes let you quickly create a website without sacrificing style or professionalism. It’s also important to be able to change web templates to fit your style, brand, and color palette. Your website should be a distinctive representation of your agency or personal brand, allowing you to add your personal touch.
6. Lead Generation and CRM Tools
Your website should do more for you than show listings; it must actively assist with lead generation and management. Search for the best real estate website builders integrated with pop-up windows, lead capture forms, and Customer Relationship Management (CRM) software. Using these tools will boost your chances of closing business by enabling you to automatically schedule viewings, gather visitor information, and follow up with possible clients.
Best Real Estate Website Builders
Selecting the best real estate website builder might be overwhelming with the numerous options. We examine six top choices for real estate agents, highlighting their prominent characteristics, advantages, and disadvantages.
1. WordPress
With its enormous selection of themes and plugins, WordPress is the most flexible website-building platform, providing unparalleled personalization and freedom. WordPress is a popular choice for real estate professionals because of its integration with potent real estate plugins such as WPL Real Estate, Real Estate Pro, and Estatik. Lead capture forms, Google Maps connection, IDX integration, and property listing management are crucial features these plugins provide.
Pros:
- Several customization options are available through plugins and themes.
- Essential website SEO tools when using plugins like Yoast SEO.
- Scalable and appropriate for large real estate companies as well as independent realtors.
Cons:
- Requires a higher level of technical expertise than other platforms.
- Higher maintenance costs (hosting, premium plugins, and themes).
2. Wix
Real estate professionals looking to create a modern, clean website without having a developer should check out Wix, an incredibly user-friendly website builder. Wix has several themes specifically for real estate that are ideal for displaying real estate listings. You can easily modify your website using its drag-and-drop editor and many built-in features, which include email marketing tools, mobile optimization, and contact forms.
Pros:
- User-friendly drag-and-drop interface.
- Pre-designed real estate templates.
- Built-in SEO and marketing tools for lead generation.
Cons:
- Not as flexible and scalable as WordPress.
- Limited ability to customize compared to platforms like WordPress.
3. Squarespace
Real estate agencies that value aesthetics frequently choose Squarespace because of its attractive design templates. Squarespace can manage real estate listings, although it doesn’t have native IDX/MLS connectivity. These functionalities can be integrated with third-party apps. The platform is excellent at creating stunning, mobile-friendly websites that appear polished on all platforms.
Pros:
- Sleek, modern design templates.
- Easy to use with a clean, intuitive interface.
- Built-in tools for blogging, SEO, and email marketing.
Cons:
- No native IDX/MLS support (requires third-party integrations).
- Limited customization compared to WordPress.
4. Weebly
For real estate agents wanting an easy-to-use, low-cost website, Weebly provides an excellent solution. It is ideal for realtors who are just starting up or have a restricted budget, but it lacks some of the other builders’ more sophisticated features. Real estate themes are available on Weebly, enabling you to display your listings, gather leads, and control fundamental SEO parameters.

Pros:
- Affordable with free and low-cost plans.
- Easy to use with a drag-and-drop interface.
- Integrated email marketing tools to nurture leads.
Cons:
- Fewer customization and advanced features compared to competitors.
- Limited scalability for larger real estate agencies.
5. Placester
Placester is a specialized website builder for real estate agents, designed to include their requirements. It provides features for lead generation, configurable property pages, and IDX/MLS connection. As it is made specifically for real estate, it has many capabilities other website builders may need third-party plugins for. However, it costs more than most options.
Pros:
- Built specifically for real estate professionals.
- Includes IDX/MLS integration and lead capture tools.
- Easy to manage and maintain.
Cons:
- Higher price point, especially for advanced plans.
- Limited template options compared to more general platforms like WordPress or Squarespace.
6. The Hosted.com Website Builder
Hosted.com’s Website Builder offers a simple solution to creating an affordable, easy-to-use website. It provides a wide range of templates, customizable widgets, and essential features like mobile responsiveness and ecommerce support while allowing you to create a sitemap effortlessly. Our platform empowers users to create stunning websites quickly and easily.
Pros:
- Affordable and quick to set up.
- Simple to use with functional templates.
- Includes marketing tools for email campaigns and social media.
If you add Website Builder during your cPanel Web Hosting sign-up, it’s available automatically. You won’t be able to activate it later from your Hosted.com Dashboard.
However, you can request Website Builder after sign-up by submitting a Support Ticket, our team will activate it for you. Just reach out, and we’ll handle the rest.
Integrating Tools To Boost Your Real Estate Listings
Incorporating the appropriate tools will greatly improve the operation of your real estate website and help your listings stand out, even if you have chosen the wrong website builder. The following are a few of the best tools to consider:
1. Virtual Tours and 3D Home Models
Virtual tours and 3D home models let potential purchasers discover available homes easily without physically visiting. With assistance from programs like Matterport and EyeSpy360, you can create comprehensive, interactive property tours that can be integrated into your website. Customers or long-distance buyers who wish to narrow their options before seeing houses in person find these virtual tours helpful.
2. Chatbots for Lead Generation
Integrating a chatbot onto your website can increase engagement and generate leads by providing rapid responses, organizing property viewings, and addressing often-asked questions. Enhance your real estate website using chatbots like Drift or Tidio, which interact with users in real-time and ensure no leads are lost while you’re away.
3. Google Maps Integration
One of the most important aspects of real estate is location. By embedding Google Maps into your listings, prospective buyers can investigate the community around the home, including neighboring amenities like parks, schools, and public transportation. Google Maps integration is simple to use and is offered by several of the best real estate website builders.
4. Social Media Integration for Marketing
For users to easily share your listings, your website should be smoothly integrated with social media sites like Facebook, Instagram, and Twitter. Integrate social media to increase your listings’ visibility and how much traffic they receive. Additionally, you can schedule and control social media postings from your website using programs like Hootsuite or Buffer.
5. Video Support
Video footage can greatly increase your real estate listings’ attractiveness as it’s engaging. One of the best ways to boost engagement is to post agent introductions, client testimonials, and property video tours on your website. For further effect, upload your videos on websites like Vimeo or YouTube and include them in your real estate listings.
6. Lead Capture Forms
An easy yet powerful technique to expand your contact list is through lead capture forms. These forms help users arrange viewings, get additional information about a property, and subscribe to newsletters. You can design and manage lead capture forms using tools like HubSpot or Mailchimp, which help you communicate with potential customers.
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Tips For Choosing The Right Builder For Your Real Estate Business
With numerous alternatives, selecting web hosting with a website builder may be difficult. The following advice will help you make the right decision:
1. Assess Your Needs
Do you have a large team or are you an independent realtor? Depending on your type of business, you might prefer the simplicity of Hosted.com’s Website Builder, and larger companies can profit from more advanced options like WordPress.
2. Budget
Real estate brokers on a limited budget can choose from the inexpensive options offered by Hosted.com. The WordPress core software is free along with many plugins that provide more features but may be more costly due to hosting, and premium plugins and themes.
3. Customization vs Ease of Use
WordPress is your best option if you want total control over your website’s appearance and operation. However, if you need to be online quickly, platforms like Hosted.com’s Website Builder are great because they are simpler to use, even when changing the template.
4. Scalability
You should choose the best real estate website builder that can expand as your business grows. When your business expands, some platforms may not be as flexible as WordPress for example, which is extremely scalable and capable of supporting large real estate businesses with multiple agents and properties.
As a realtor or real estate company, one of the most important decisions you’ll make is which website builder to choose. In addition to showcasing your listings, a well-designed, engaging site can help generate leads, establish your brand, increase traffic, and close more sales.
FAQs
Why do I need a real estate website in 2025?
A website is essential for visibility, lead generation, and establishing credibility as 97% of buyers search online for properties.
What features should a real estate website have?
A website is essential for visibility, lead generation, and establishing credibility as 97% of buyers search online for properties.
What is IDX/MLS integration, and why is it important?
IDX (Internet Data Exchange) integration allows your website to display real-time listings from the MLS, ensuring buyers see the most up-to-date properties.
Which website builder is best for real estate?
The best builder depends on your needs. WordPress offers maximum customization, while Placester is ideal for agents seeking real estate-specific features.
How do I choose the right real estate website builder for my business?
Consider your business requirements carefully with the different builders available. Take your budget into account as some are far more expensive than others. Also, which builder you choose depends on whether you are tech-savvy, as some are more complicated than others. Finally, ensure the one you choose can grow as your business expands.
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- About the Author
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Wayne Diamond, the founder and CEO of Hosted.com, has over 20 years of expertise in the domain name and website hosting industry.
Under his leadership, Hosted.com will work towards transforming the way SMEs, entrepreneurs, freelancers, and established enterprises of all sizes manage their domain names, website and WordPress hosting, and online presence.